{"id":302,"date":"2020-08-13T17:04:29","date_gmt":"2020-08-13T17:04:29","guid":{"rendered":"http:\/\/areverie.net\/?page_id=302"},"modified":"2021-08-30T08:00:31","modified_gmt":"2021-08-30T08:00:31","slug":"aaron-burnett","status":"publish","type":"page","link":"https:\/\/areverie.net\/aaron-burnett\/","title":{"rendered":"Aaron Burnett"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"302\" class=\"elementor elementor-302\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e3b7c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e3b7c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc33bc6\" data-id=\"fc33bc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7157ce elementor-widget elementor-widget-heading\" data-id=\"a7157ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Aaron Burnett<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3562aae elementor-widget elementor-widget-text-editor\" data-id=\"3562aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aaron Burnett is an experienced writer and communicator with a passion for political critique and policy analysis. He sought my help to develop the visual side of his brand.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2b652 elementor-widget elementor-widget-image\" data-id=\"1b2b652\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1120\" height=\"600\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/AB-cs.png\" class=\"attachment-full size-full wp-image-1493\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/AB-cs.png 1120w, https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/AB-cs-300x161.png 300w, https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/AB-cs-1024x549.png 1024w, https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/AB-cs-768x411.png 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cfc1d8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfc1d8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7c2270b\" data-id=\"7c2270b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9efc5d elementor-widget elementor-widget-text-editor\" data-id=\"c9efc5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>PROJECT<br \/><\/strong>Branding<\/p><p><strong>TIME<br \/><\/strong>3 months<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f6b6788\" data-id=\"f6b6788\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03a4638 elementor-widget elementor-widget-text-editor\" data-id=\"03a4638\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>TOOLS<\/strong><\/p><ul style=\"margin-bottom: 0;\"><li>Pencil &amp; Paper<\/li><li>Illustrator<\/li><li>Google Docs<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4bc58e6\" data-id=\"4bc58e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f78144d elementor-widget elementor-widget-text-editor\" data-id=\"f78144d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>PROCESS<\/strong><\/p><ul style=\"margin-bottom: 0;\"><li>Research and Design<\/li><li>Feedback and Revise<\/li><li>Finalize<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb1bb1c elementor-widget elementor-widget-text-editor\" data-id=\"fb1bb1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Throughout the design process, Aaron and I explored various directions for his logo. After several revisions, I designed a logo that defined his profession upon first glance but still had a touch of his personal flair.\u00a0<\/p><p>Aside from the logo design, I also designed a business card, revised his invoice template, and consulted on his website development.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b01aa2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b01aa2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dec4987\" data-id=\"dec4987\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e906593 elementor-widget elementor-widget-heading\" data-id=\"e906593\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Research and Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0255cd1 elementor-widget elementor-widget-text-editor\" data-id=\"0255cd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In my initial consultation with Aaron, I asked about his writing and design preferences to get a sense of his style. I also briefly interviewed our mutual friend, who had referred him to me, to see if he had additional insights.\u00a0 From these talks, I made some quick notes to hopefully guide the design:<\/p><ul><li>some opinion writing<\/li><li>some sarcasm with idealism<\/li><li>corporate-ish with a worldly view<\/li><li>bold; opinion about everything<\/li><li>purple<\/li><\/ul><p>I struggled with where to begin, even with the notes, so I researched imagery and icons related to news, writing, and journalism. I also looked up logos for news publications in Germany (where the client is located) for added inspiration.<\/p><p>Focusing on certain symbols such as a pen\/pencil, a loud speaker, and a text cursor along with his initials, I sketched some initial designs. To add visual appeal, I experimented using various Gestalt principles such a figure\/ground and symmetry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af1140f elementor-widget elementor-widget-image\" data-id=\"af1140f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"200\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-designResearch.png\" class=\"attachment-full size-full wp-image-306\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-designResearch.png 1000w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-designResearch-300x60.png 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-designResearch-768x154.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3de819 elementor-widget elementor-widget-text-editor\" data-id=\"b3de819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For the initial samples, I provided the client with 5 different designs, and asked him to choose the one that grabbed his attention.\u00a0 I then worked on additional variations based on his selection to further determine a design direction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2abfa1 elementor-widget elementor-widget-image\" data-id=\"a2abfa1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos1.jpg\" class=\"attachment-full size-full wp-image-307\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos1.jpg 800w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos1-300x75.jpg 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos1-768x192.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10a1fa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10a1fa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fcabf1\" data-id=\"9fcabf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1ee4ef elementor-widget elementor-widget-heading\" data-id=\"f1ee4ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Feedback and Revise<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2400849 elementor-widget elementor-widget-text-editor\" data-id=\"2400849\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Out of the initial designs, Aaron chose the second logo (with the pen nib &#8216;shadow&#8217;). While reviewing the first round of design revisions of this choice, he sent a new logo idea for me to use as inspiration for another design direction. The second round of revisions incorporated a quill and fountain pen with the initial &#8220;A,&#8217; and the use of purple within the designs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7266ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7266ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-59cface\" data-id=\"59cface\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af49723 elementor-widget elementor-widget-image\" data-id=\"af49723\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"305\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-sketch.jpg\" class=\"attachment-full size-full wp-image-312\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-sketch.jpg 400w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-sketch-300x229.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-e92d522\" data-id=\"e92d522\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4078cc elementor-widget elementor-widget-image\" data-id=\"b4078cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos2.jpg\" class=\"attachment-full size-full wp-image-313\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos2.jpg 800w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos2-300x150.jpg 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos2-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5501aae elementor-widget elementor-widget-text-editor\" data-id=\"5501aae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After selecting a design from these options, the third round of revisions focused on testing several script fonts instead of a serif or sans-serif font.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbfe7f1 elementor-widget elementor-widget-image\" data-id=\"dbfe7f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos3.jpg\" class=\"attachment-full size-full wp-image-314\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos3.jpg 400w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos3-300x150.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00a2f7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00a2f7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dfba67\" data-id=\"0dfba67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b19c7f7 elementor-widget elementor-widget-heading\" data-id=\"b19c7f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\"> Finalize<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfecda0 elementor-widget elementor-widget-text-editor\" data-id=\"bfecda0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After the third round of revisions, Aaron knew the direction he wanted to take for his logo. Refinement was the goal of the fourth revision. Since Aaron wasn&#8217;t satisfied with the original look of the font&#8217;s letter A, I provided two variations reducing the curl of long stroke.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47828c elementor-widget elementor-widget-image\" data-id=\"d47828c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"100\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos4.jpg\" class=\"attachment-full size-full wp-image-315\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos4.jpg 400w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logos4-300x75.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2bd993 elementor-widget elementor-widget-text-editor\" data-id=\"d2bd993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With Aaron finally happy with the foundational design of his logo, I provided him with color options that would work on light and dark backgrounds.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a64b4 elementor-widget elementor-widget-image\" data-id=\"a2a64b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logo-final.jpg\" class=\"attachment-full size-full wp-image-316\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logo-final.jpg 400w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-logo-final-300x225.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9797e2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9797e2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd29f05\" data-id=\"cd29f05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c4f44a elementor-widget elementor-widget-heading\" data-id=\"0c4f44a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Additional Materials<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa92c1 elementor-widget elementor-widget-text-editor\" data-id=\"cfa92c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After finishing the logo design, Aaron also wanted a business card design and updated invoice template.\u00a0 I used the same process for these documents as I did with the logo design &#8211; design, get feedback, and revise. <span style=\"font-size: inherit; text-align: inherit; letter-spacing: -0.015em;\">Content layout was the key to creating an uncluttered design that is easy to read and understand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d3a6791 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3a6791\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-80ce84b\" data-id=\"80ce84b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b101700 elementor-widget elementor-widget-image\" data-id=\"b101700\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"286\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-businessCard.jpg\" class=\"attachment-full size-full wp-image-329\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-businessCard.jpg 500w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/AB-businessCard-300x172.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-3744bac\" data-id=\"3744bac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af2e743 elementor-widget elementor-widget-image\" data-id=\"af2e743\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1294\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/10\/AB-invoiceTemplate.jpg\" class=\"attachment-full size-full wp-image-871\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/10\/AB-invoiceTemplate.jpg 1000w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/10\/AB-invoiceTemplate-232x300.jpg 232w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/10\/AB-invoiceTemplate-791x1024.jpg 791w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/10\/AB-invoiceTemplate-768x994.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7a848 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7a848\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b90e703\" data-id=\"b90e703\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f57be elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"49f57be\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/areverie.net\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to My Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aaron Burnett Aaron Burnett is an experienced writer and communicator with a passion for political critique and policy analysis. He sought my help to develop the visual side of his brand.\u00a0 PROJECTBranding TIME3 months TOOLS Pencil &amp; Paper Illustrator Google Docs PROCESS Research and Design Feedback and Revise Finalize Throughout the design process, Aaron and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/areverie.net\/aaron-burnett\/\"> <span class=\"screen-reader-text\">Aaron Burnett<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"_links":{"self":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/pages\/302"}],"collection":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/comments?post=302"}],"version-history":[{"count":0,"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/pages\/302\/revisions"}],"wp:attachment":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/media?parent=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}