{"id":157,"date":"2020-08-07T02:50:25","date_gmt":"2020-08-07T02:50:25","guid":{"rendered":"http:\/\/areverie.net\/?page_id=157"},"modified":"2021-01-22T16:11:41","modified_gmt":"2021-01-22T16:11:41","slug":"strategic-angler-custom-lures","status":"publish","type":"page","link":"https:\/\/areverie.net\/strategic-angler-custom-lures\/","title":{"rendered":"Strategic Angler Custom Lures"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"157\" class=\"elementor elementor-157\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35521b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35521b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0aedfe5\" data-id=\"0aedfe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2267c69 elementor-widget elementor-widget-heading\" data-id=\"2267c69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Strategic Angler Custom Lures<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8244f elementor-widget elementor-widget-text-editor\" data-id=\"3e8244f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Strategic Angler is a custom fishing lure company whose website needed a major overhaul to strengthen current and capture new customer relations. With a short timeline till the unveiling and sale of a new product, I set out to refresh the website and address the client\u2019s primary need to directly sell to customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742de4d elementor-widget elementor-widget-image\" data-id=\"742de4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1120\" height=\"600\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/SA-cs.png\" class=\"attachment-full size-full wp-image-1537\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/SA-cs.png 1120w, https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/SA-cs-300x161.png 300w, https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/SA-cs-1024x549.png 1024w, https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/SA-cs-768x411.png 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-98db019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98db019\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-89cb049\" data-id=\"89cb049\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39be10c elementor-widget elementor-widget-text-editor\" data-id=\"39be10c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>PROJECT<br \/><\/strong>UX\/UI<\/p><p><strong>TIME<br \/><\/strong>6 months<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f013f91\" data-id=\"f013f91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9037d4f elementor-widget elementor-widget-text-editor\" data-id=\"9037d4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>TOOLS<\/strong><\/p><ul style=\"margin-bottom: 0;\"><li>WordPress<\/li><li>WooCommerce<\/li><li>Pencil &amp; Paper<\/li><li>Figma<\/li><li>Photoshop<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fd9ff5d\" data-id=\"fd9ff5d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e59d369 elementor-widget elementor-widget-text-editor\" data-id=\"e59d369\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>PROCESS<\/strong><\/p>\n<ul style=\"margin-bottom: 0;\">\n<li>Empathize<\/li>\n<li>Define<\/li>\n<li>Ideate<\/li>\n<li>Prototype<\/li>\n<li>Test<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f975576 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f975576\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0dd8668\" data-id=\"0dd8668\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aebe08 elementor-widget elementor-widget-text-editor\" data-id=\"8aebe08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>CHALLENGE<\/strong><\/p><p><em><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span lang=\"EN-US\" style=\"font-size: 17px; font-family: var( --e-global-typography-text-font-family );\" xml:lang=\"EN-US\" data-contrast=\"auto\">Refresh the website to attract new customers and sell special inventory.<\/span><\/span><\/em><\/p><p>The client (Merv) had not updated his site for several years, so both the design and content were old.\u00a0 He also has lots of one-off\/unique inventory that he would like to sell directly to customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d319d24\" data-id=\"d319d24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-affd676 elementor-widget elementor-widget-text-editor\" data-id=\"affd676\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>GOALS<\/strong><\/p><ol><li>Add E-Commerce<\/li><li>Make it easier for client to maintain<\/li><li>Refresh design to better serve customers<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff1515 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dff1515\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18f57e0\" data-id=\"18f57e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4896e7c elementor-widget elementor-widget-image\" data-id=\"4896e7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"878\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/10\/SA-old.jpg\" class=\"attachment-full size-full wp-image-960\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/10\/SA-old.jpg 1000w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/10\/SA-old-300x263.jpg 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/10\/SA-old-768x674.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Before Redesign<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-865a0ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"865a0ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9c8ab8\" data-id=\"e9c8ab8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1762dcf elementor-widget elementor-widget-heading\" data-id=\"1762dcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Understanding Users' Needs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24edadb elementor-widget elementor-widget-text-editor\" data-id=\"24edadb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Although Merv\u2019s needs were my primary concern for this project, it was also important for me to understand what his customers needed from his site. Having organically grown a following of over 10k on Instagram, I concentrated on questions asked in comments and discovered the two most common topics were <strong>product details<\/strong> and <strong>where to purchase<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1f566e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1f566e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7c8c40c\" data-id=\"7c8c40c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e3c72 elementor-widget elementor-widget-image\" data-id=\"18e3c72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"747\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments1.jpg\" class=\"attachment-full size-full wp-image-211\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments1.jpg 500w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments1-201x300.jpg 201w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b9611d7\" data-id=\"b9611d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9cf385 elementor-widget elementor-widget-image\" data-id=\"d9cf385\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"747\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments2.jpg\" class=\"attachment-full size-full wp-image-212\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments2.jpg 500w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments2-201x300.jpg 201w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-16ee52f\" data-id=\"16ee52f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de6fa8a elementor-widget elementor-widget-image\" data-id=\"de6fa8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"747\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments3.jpg\" class=\"attachment-full size-full wp-image-209\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments3.jpg 500w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments3-201x300.jpg 201w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-14d7779\" data-id=\"14d7779\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c62342 elementor-widget elementor-widget-image\" data-id=\"4c62342\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"747\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments4.jpg\" class=\"attachment-full size-full wp-image-210\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments4.jpg 500w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-comments4-201x300.jpg 201w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9f617 elementor-widget elementor-widget-text-editor\" data-id=\"4f9f617\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I also analyzed commonalities and differences between his direct competitors (other custom lure creators that were not mass productions) regarding information, functionality, and design. I discovered that they either pushed users to buy their products through their online shop or provided product information with an alternative purchase method.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dcb692e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcb692e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e60c75b\" data-id=\"e60c75b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-984c938 elementor-widget elementor-widget-text-editor\" data-id=\"984c938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Siren Lures<\/span><\/p><ul><li>Black &amp; white color scheme<\/li><li><span style=\"color: #008000;\">E-commerce (Shopify)<\/span><\/li><li><span style=\"color: #008000;\">Mobile-friendly<\/span><\/li><li><span style=\"color: #ff0000;\">No About section<\/span><\/li><li><span style=\"color: #008000;\">Mailing list sign up<\/span><\/li><li><span style=\"color: #008000;\">Search<\/span><\/li><li><span style=\"color: #008000;\">Social media links<\/span><\/li><li>Single variant products<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a827653\" data-id=\"a827653\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b33f092 elementor-widget elementor-widget-text-editor\" data-id=\"b33f092\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Jack Fin Lures<\/span><\/p><ul><li><!--(figmeta)eyJmaWxlS2V5IjoiWGVZTVU1VkVob3N0eDkxckhUQkpqcyIsInBhc3RlSUQiOi0xLCJkYXRhVHlwZSI6InNjZW5lIn0K(\/figmeta)--><!--(figma)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(\/figma)--> Dark color scheme <\/li><li><span style=\"color: #ff0000;\">No e-commerce <\/span><\/li><li><span style=\"color: #008000;\">Mobile-friendly<\/span><\/li><li><span style=\"color: #008000;\">About section (large team)<\/span><\/li><li><span style=\"color: #008000;\">Some products include video<\/span><\/li><li><span style=\"color: #ff0000;\">Images used for text<\/span><\/li><li>Information in English &amp; Italian<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d5c8d3d\" data-id=\"d5c8d3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf88e97 elementor-widget elementor-widget-text-editor\" data-id=\"bf88e97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Black Ledge Lures<\/span><\/p><ul><li>Light color scheme<\/li><li><span style=\"color: #008000;\">E-commerce (Shopify) <\/span><\/li><li><span style=\"color: #008000;\">Mobile-friendly<\/span><\/li><li><span style=\"color: #008000;\">About section (small)<\/span><\/li><li><span style=\"color: #008000;\">Mailing list sign up<\/span><\/li><li><span style=\"color: #008000;\">Search<\/span><\/li><li><span style=\"color: #008000;\">Social media links<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d69c3 elementor-widget elementor-widget-text-editor\" data-id=\"b4d69c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To find the sweet spot between these two types of sites, Strategic Angler\u2019s redesign would need to be a balance between being an informative site and an online shop.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8db18a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8db18a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7160871\" data-id=\"7160871\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b06c1a9 elementor-widget elementor-widget-heading\" data-id=\"b06c1a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Targeting the Issues<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9665a2a elementor-widget elementor-widget-text-editor\" data-id=\"9665a2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After my initial consultation with Merv and conducting some user and market research, I defined two point-of-view (POV) problem statements:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-760e46c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"760e46c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d46ece\" data-id=\"8d46ece\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d57fb9 elementor-widget elementor-widget-text-editor\" data-id=\"6d57fb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CLIENT FOCUSED:<\/p><p>The client needs to <strong>easily manage his website and directly sell to his customers<\/strong> because he would like to sell special inventory without having to invest a lot of time working on his website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b175fc9\" data-id=\"b175fc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e128ffb elementor-widget elementor-widget-text-editor\" data-id=\"e128ffb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CUSTOMER FOCUSED:<\/p><p>Fishing enthusiasts need to <strong>easily find information on custom lures and where to buy them<\/strong> because they would like to purchase products that meet their needs and are proven to provide results &#8211; catch fish!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2305a0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2305a0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28aacab\" data-id=\"28aacab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f2a49 elementor-widget elementor-widget-heading\" data-id=\"42f2a49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Finding Solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbedc74 elementor-widget elementor-widget-text-editor\" data-id=\"cbedc74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The core goal for both client and customer was to <strong>improve efficiency of tasks<\/strong>.<\/p><p>For Merv (the client)<\/p><ul><li>installed Elementor page builder to help with the maintenance of the WordPress site<\/li><li>implemented Woocommerce to manage the inventory and sale of select product<\/li><li>setup templates for key areas of the site, and provided initial training with the new tools<\/li><\/ul><p>For his customers<\/p><ul><li>simplified and consolidated the current data by restructuring the content into smaller, easily defined chunks of information<\/li><li>used standard terminology such as \u2018lures\u2019 instead of \u2018models\u2019<\/li><li>organized vendors by location<\/li><li>provided a quick glance comparison of lures to help customers quickly analyze and find what they\u2019re looking for<\/li><\/ul><p>My initial wireframes concentrated on using pockets of information complimented by images to reorganize the 4 main sections of the current site and improve the user flow.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39a9a6 elementor-widget elementor-widget-gallery\" data-id=\"c39a9a6\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;overlay_description&quot;:&quot;caption&quot;,&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/SA-WF-1home.jpg\" data-width=\"800\" data-height=\"822\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWireframe sketch of homepage\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/SA-WF-2about.jpg\" data-width=\"800\" data-height=\"1145\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWireframe sketch of about section\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/SA-WF-3lures.jpg\" data-width=\"800\" data-height=\"681\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWireframe sketch of lures page\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/SA-WF-4dealers.jpg\" data-width=\"800\" data-height=\"681\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tWireframe sketch of dealers page\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe9eb5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe9eb5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b722c75\" data-id=\"b722c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a410304 elementor-widget elementor-widget-heading\" data-id=\"a410304\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Prototyping Before Launch<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39e8fa elementor-widget elementor-widget-text-editor\" data-id=\"c39e8fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While building the e-commerce section of the site, Merv surprised me by changing the open timeline to a hard deadline to accommodate a new product launch. His concerns over the hype of the new product, and its affect on the new shop functionality made me briefly switch gears to research alternative solutions such as ticket sales platforms that could accommodate heavy site traffic. After inspecting customer interactions on the company\u2019s social media feeds to determine that the amount of expected traffic would not overwhelm the site, we included the new product in the online shop.<\/p><p>As the site came together \u2018behind the scenes\u2019 in a separate test environment (which doubled as a training ground for Merv), the impact on the user experience was clear. Advocating for standardized product photos, balancing the use of whitespace throughout the site, and adjusting the information architecture created a more cohesive design with visual points of interests.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a775c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a775c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a4ec364\" data-id=\"a4ec364\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d61ff9 elementor-widget elementor-widget-image\" data-id=\"2d61ff9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1000\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-lures-new.jpg\" class=\"attachment-full size-full wp-image-215\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-lures-new.jpg 1200w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-lures-new-300x250.jpg 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-lures-new-1024x853.jpg 1024w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-lures-new-768x640.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-427b99f\" data-id=\"427b99f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-858b4ab elementor-widget elementor-widget-image\" data-id=\"858b4ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1000\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-lures-old.jpg\" class=\"attachment-full size-full wp-image-216\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-lures-old.jpg 1200w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-lures-old-300x250.jpg 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-lures-old-1024x853.jpg 1024w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-lures-old-768x640.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a88387e elementor-widget elementor-widget-text-editor\" data-id=\"a88387e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #115273;\">Lures Page<br \/>after redesign vs. before redesign<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e410acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e410acb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-504236d\" data-id=\"504236d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-687a77b elementor-widget elementor-widget-image\" data-id=\"687a77b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1000\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-kratos-new.jpg\" class=\"attachment-full size-full wp-image-213\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-kratos-new.jpg 1200w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-kratos-new-300x250.jpg 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-kratos-new-1024x853.jpg 1024w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-kratos-new-768x640.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15091c5\" data-id=\"15091c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a289d7b elementor-widget elementor-widget-image\" data-id=\"a289d7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1000\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-kratos-old.jpg\" class=\"attachment-full size-full wp-image-214\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-kratos-old.jpg 1200w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-kratos-old-300x250.jpg 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-kratos-old-1024x853.jpg 1024w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/08\/SA-kratos-old-768x640.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a2e76 elementor-widget elementor-widget-text-editor\" data-id=\"b4a2e76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #115273;\">Kratos Lure Page<br \/>after redesign vs. before redesign<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a6b9a elementor-widget elementor-widget-text-editor\" data-id=\"e6a6b9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once we completed testing and migrating the content from the test environment to the live site, we successfully soft launched the redesigned site to ensure customers didn\u2019t encounter issues with the online store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3832156 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3832156\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/www.strategicangler.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Live Site<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7969926 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7969926\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a1fbaf\" data-id=\"7a1fbaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a1a16b elementor-widget elementor-widget-heading\" data-id=\"5a1a16b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Conclusion and Next Steps<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac5617 elementor-widget elementor-widget-text-editor\" data-id=\"9ac5617\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I learned the importance of dictating deadlines, even though the client may not have one, because the open ended timeline caused a loss of momentum with the project. If I had imposed a timeline with milestones then gathering assets from the client would have been easier, and I would not have felt rushed for the new product launch.<\/p><p>Aside from being able to sell directly to customers, the online shop improved Merv&#8217;s business by increasing ease and efficiency with inventory maintenance. Seeing this positive impact on one of his crucial processes, he is looking to add a second online store for his distributors.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f71f5d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f71f5d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d41e040\" data-id=\"d41e040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c374a10 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c374a10\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/areverie.net\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to My Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strategic Angler Custom Lures Strategic Angler is a custom fishing lure company whose website needed a major overhaul to strengthen current and capture new customer relations. With a short timeline till the unveiling and sale of a new product, I set out to refresh the website and address the client\u2019s primary need to directly sell &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/areverie.net\/strategic-angler-custom-lures\/\"> <span class=\"screen-reader-text\">Strategic Angler Custom Lures<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"_links":{"self":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/pages\/157"}],"collection":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":0,"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/pages\/157\/revisions"}],"wp:attachment":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/media?parent=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}