{"id":1021,"date":"2020-11-25T11:57:12","date_gmt":"2020-11-25T11:57:12","guid":{"rendered":"https:\/\/areverie.net\/?page_id=1021"},"modified":"2021-08-30T08:00:19","modified_gmt":"2021-08-30T08:00:19","slug":"beyou-health-bars","status":"publish","type":"page","link":"https:\/\/areverie.net\/beyou-health-bars\/","title":{"rendered":"Beyou Health Bars"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1021\" class=\"elementor elementor-1021\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c2223f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c2223f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f45a871\" data-id=\"f45a871\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1311fdb elementor-widget elementor-widget-heading\" data-id=\"1311fdb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Beyou Health Bars<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac3afd elementor-widget elementor-widget-text-editor\" data-id=\"0ac3afd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beyou is a new health bar in the UK aimed at &#8216;millennial women on the move.&#8217; They&#8217;re looking to build their quirky brand into something fashionable, approachable, and aspirational that will pique the interest of young women.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a991116 elementor-widget elementor-widget-image\" data-id=\"a991116\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1120\" height=\"600\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/Beyou-cs.png\" class=\"attachment-full size-full wp-image-1525\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/Beyou-cs.png 1120w, https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/Beyou-cs-300x161.png 300w, https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/Beyou-cs-1024x549.png 1024w, https:\/\/areverie.net\/wp-content\/uploads\/2021\/01\/Beyou-cs-768x411.png 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2aa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2aa0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c9335b8\" data-id=\"c9335b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721a5e3 elementor-widget elementor-widget-text-editor\" data-id=\"721a5e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>PROJECT<br \/><\/strong>Branding<\/p><p><strong>TIME<br \/><\/strong>4 Days<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-285ca32\" data-id=\"285ca32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dd02a2 elementor-widget elementor-widget-text-editor\" data-id=\"4dd02a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>TOOLS<\/strong><\/p><ul style=\"margin-bottom: 0;\"><li>Illustrator<\/li><li>Photoshop<\/li><li>Pencil and paper<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-35b988a\" data-id=\"35b988a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c62ccb7 elementor-widget elementor-widget-text-editor\" data-id=\"c62ccb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>PROCESS<\/strong><\/p><ul style=\"margin-bottom: 0;\"><li>Research<\/li><li>Define<\/li><li>Design<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f20f8c0 elementor-widget elementor-widget-text-editor\" data-id=\"f20f8c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lately, I&#8217;ve been exploring creative briefs focused on food. This project required several deliverables for a marketing strategy to garner interest from social influencers to further grow the brand. With a timeline of 4 days, I developed the tagline, designed the packaging, and created various advertisements.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-778c33e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"778c33e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d854fb9\" data-id=\"d854fb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f06ea0b elementor-widget elementor-widget-heading\" data-id=\"f06ea0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Research and Brainstorming<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39096c2 elementor-widget elementor-widget-text-editor\" data-id=\"39096c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before beginning my research, I took note of various keywords, phrases, and design requirements provided in the brief. I also did some research on millennial fashion and other health bars in the market to see how I could build the brand to be a disruptive change for the health food market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-312aaee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"312aaee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-25a4f0c\" data-id=\"25a4f0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0dd08a elementor-widget elementor-widget-text-editor\" data-id=\"f0dd08a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Keywords &amp; Phrases<\/strong>:<\/p><ul><li>active, vibrant, fun, social<\/li><li>exciting &amp; disruptive<\/li><li>quirky<\/li><li>fashionable<\/li><li>aspirational<\/li><li>approachable<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1af8081\" data-id=\"1af8081\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0416ef3 elementor-widget elementor-widget-text-editor\" data-id=\"0416ef3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Design Elements<\/strong>:<\/p><ul><li>bright colors<\/li><li>expressive patterns<\/li><li>bold typography<\/li><li>clear brand messaging<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-00b71c0\" data-id=\"00b71c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fbf3c1 elementor-widget elementor-widget-text-editor\" data-id=\"9fbf3c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Key Competitor Characteristics<\/strong>:<\/p><ul><li>large, sans-serif fonts<\/li><li>photos of product or ingredients<\/li><li>lots of text<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d10e2 elementor-widget elementor-widget-text-editor\" data-id=\"96d10e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I also conducted quick and informal interviews with 3-5 women within their target audience to understand what they&#8217;re looking for when purchasing health bars, and what attracts their eye when faced with so many different designs of packaging.\u00a0 From these interviews, I discovered that most of the women preferred <strong>quality imagery<\/strong>\u00a0and <b>minimalist designs<\/b>, but primarily purchased based on their <strong>nutritional needs<\/strong> (e.g. low sugar, high protein, etc.).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0e43c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0e43c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a30653f\" data-id=\"a30653f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2233a04 elementor-widget elementor-widget-heading\" data-id=\"2233a04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Defining the Brand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc28bcf elementor-widget elementor-widget-text-editor\" data-id=\"fc28bcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I based the color scheme on the three initial flavors that would be marketed &#8211; berry, coconut, and mocha. The saturated colors accompanied by some of their tints and shades provided a range of colors to create interesting patterns to match the brand&#8217;s fun and quirky personality.<\/p><p>For a different take on the typical fonts used, I chose a calligraphic font to emphasize the brand&#8217;s name and message to their audience of &#8220;<em>be you<\/em>.&#8221;\u00a0 In contrast to the brand name, a medium-stroked san-serif font is used to clearly convey all other information.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2364c7f elementor-widget elementor-widget-image\" data-id=\"2364c7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-styleTile.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM0NSwidXJsIjoiaHR0cHM6XC9cL2FyZXZlcmllLm5ldFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTJcL0JleW91LXN0eWxlVGlsZS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-styleTile.png\" class=\"attachment-full size-full wp-image-1345\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-styleTile.png 1000w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-styleTile-300x180.png 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-styleTile-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f68d2ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f68d2ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8cb85f\" data-id=\"d8cb85f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e80e260 elementor-widget elementor-widget-heading\" data-id=\"e80e260\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Product Packaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2349e21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2349e21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2fb54fa\" data-id=\"2fb54fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3ae446 elementor-widget elementor-widget-text-editor\" data-id=\"d3ae446\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Taking into account the feedback from my informal interviews and market research, I paired high contrasting color combinations with fun patterns to accentuate each flavor and create a minimalist design.<\/p><p>For customers concerned with allergies, dietary restrictions, or nutritional content, I included sugar and protein values along with vegan and gluten-free icons to be easily spotted on the front of the packaging.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3dc9b86\" data-id=\"3dc9b86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c7519 elementor-widget elementor-widget-image\" data-id=\"59c7519\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1326\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-snackBars.png\" class=\"attachment-full size-full wp-image-1042\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-snackBars.png 1000w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-snackBars-226x300.png 226w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-snackBars-772x1024.png 772w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-snackBars-768x1018.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a970697 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a970697\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72adda2\" data-id=\"72adda2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae690ce elementor-widget elementor-widget-heading\" data-id=\"ae690ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Advertisements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3650f2d elementor-widget elementor-widget-text-editor\" data-id=\"3650f2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the brand&#8217;s aim to be a &#8220;fashion item&#8221; that&#8217;s shareable and likeable, social media advertisements were a must to boost the initial launch.<\/p><p>With the underlying message of being healthy, each advertisement and its copy had a slightly different approach &#8211; a fun play on a word, focus on no artificial ingredients, and a better food alternative.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd706a elementor-widget elementor-widget-image\" data-id=\"6dd706a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-socialMediaAds.png\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA0MywidXJsIjoiaHR0cHM6XC9cL2FyZXZlcmllLm5ldFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTFcL0JleW91LXNvY2lhbE1lZGlhQWRzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"800\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-socialMediaAds.png\" class=\"attachment-full size-full wp-image-1043\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-socialMediaAds.png 1500w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-socialMediaAds-300x160.png 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-socialMediaAds-1024x546.png 1024w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-socialMediaAds-768x410.png 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ffb51a elementor-widget elementor-widget-text-editor\" data-id=\"1ffb51a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to the social media advertisements, I designed two billboard ads that focused more on the lifestyle aspect of the product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3245f7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3245f7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6854dde\" data-id=\"6854dde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f74956 elementor-widget elementor-widget-image\" data-id=\"7f74956\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"1125\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-billboard.jpg\" class=\"attachment-full size-full wp-image-1060\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-billboard.jpg 820w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-billboard-219x300.jpg 219w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-billboard-746x1024.jpg 746w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-billboard-768x1054.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d470ca\" data-id=\"0d470ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da653ff elementor-widget elementor-widget-image\" data-id=\"da653ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"1125\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-billboard-2.jpg\" class=\"attachment-full size-full wp-image-1061\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-billboard-2.jpg 820w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-billboard-2-219x300.jpg 219w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-billboard-2-746x1024.jpg 746w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/12\/Beyou-billboard-2-768x1054.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-532889e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"532889e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5baa8f8\" data-id=\"5baa8f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7710b7 elementor-widget elementor-widget-heading\" data-id=\"b7710b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Merchandise<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2077db9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2077db9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16aa5b0\" data-id=\"16aa5b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b137e2 elementor-widget elementor-widget-image\" data-id=\"5b137e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-phoneCases.jpg\" class=\"attachment-full size-full wp-image-1045\" alt=\"\" srcset=\"https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-phoneCases.jpg 1000w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-phoneCases-300x210.jpg 300w, https:\/\/areverie.net\/wp-content\/uploads\/2020\/11\/Beyou-phoneCases-768x538.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bba05eb\" data-id=\"bba05eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4a2058 elementor-widget elementor-widget-text-editor\" data-id=\"f4a2058\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For those that really resonate with the brand and its message, I designed iPhone covers to express their love for their favorite flavor.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6baed5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6baed5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-540b767\" data-id=\"540b767\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d018ae elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4d018ae\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/areverie.net\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to My Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Beyou Health Bars Beyou is a new health bar in the UK aimed at &#8216;millennial women on the move.&#8217; They&#8217;re looking to build their quirky brand into something fashionable, approachable, and aspirational that will pique the interest of young women. PROJECTBranding TIME4 Days TOOLS Illustrator Photoshop Pencil and paper PROCESS Research Define Design Lately, I&#8217;ve &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/areverie.net\/beyou-health-bars\/\"> <span class=\"screen-reader-text\">Beyou Health Bars<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"_links":{"self":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/pages\/1021"}],"collection":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/comments?post=1021"}],"version-history":[{"count":0,"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/pages\/1021\/revisions"}],"wp:attachment":[{"href":"https:\/\/areverie.net\/wp-json\/wp\/v2\/media?parent=1021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}